Our Story

Welcome to VO2 – the heartbeat of winning culture and high-performance aspirations. Olly and Lloyd, inspired by their passion for endurance athletics, birthed a brand that's more than just about running, cycling, triathlon, ultra, and Ironman products. It's a haven for like-minded individuals hungry for personal victories.
 
At VO2, we're all about the culture of winning and performance. Our products aren't just gear; they're the secret weapons in your arsenal, designed to help you conquer your goals. We've got a team of passionate minds who eat, sleep, and breathe endurance sports, ensuring every product meets the gold standard.
 
VO2 isn't just a brand; it's a vibe. We're building a community of go-getters who celebrate the highs, navigate the lows, and smash through every finish line together. Whether you're eyeing an Ironman podium or just aiming to beat your own 5K record, VO2 is your partner in crime.
 
Join us on this adventure where every PB is a victory dance waiting to happen. We're not just selling gear; we're selling a lifestyle – one filled with determination, shared successes, and the unspoken language of sweaty high-fives.